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StreetScan
Fictive campaign
Fictive activation for SAMU SOCIAL, an association which helps homeless people and encourages people to donate.
Insight : homeless people are invisible because most of people choose to avoid them in the streets.
But street art, in the other hand, gathers and attracts everybody. It's an effective tool to encourage people to donate.
2021
*You don't see them, yet they are right here.
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